CRM Strategy Manager
- رأس الخيمة
- دائم
- دوام كامل
- Develop and execute a comprehensive CRM strategy to drive customer acquisition, retention, and lifetime value.
- Leverage CRM analytics to identify customer behaviour trends and implement personalised engagement strategies.
- Monitor industry trends and competitors to ensure CRM initiatives remain innovative and effective.
- Oversee the collection and analysis of customer data to uncover key trends, preferences, and behaviours.
- Utilise data analytics tools to generate insights that inform marketing strategy and decision-making.
- Enhance Host team productivity and customer engagement through optimised CRM tool usage.
- Streamline player touchpoints across the customer journey, ensuring a seamless experience from registration to retention.
- Craft personalised communications to deepen customer engagement.
- Evaluate loyalty programs and marketing campaigns, adjusting strategies for maximum impact.
- Promote a culture of collaboration, innovation, and continuous improvement within the team.
- Set clear performance goals and provide regular coaching and feedback.
- Ensure team members have the tools, training, and resources needed for success.
- Align CRM efforts with broader business goals through close collaboration with marketing, operations, IT, and finance.
- Work with IT to integrate CRM systems with other casino platforms and databases.
- Partner with operations to enhance the on-property customer experience.
- Manage the CRM budget to ensure efficient resource allocation and strong ROI.
- Monitor CRM tool effectiveness, including Host usage and opportunities for performance improvement.
- Ensure CRM practices comply with data privacy laws and gaming industry regulations.
- Identify and mitigate risks related to CRM strategy and data management.
- Bachelor's degree in marketing, Business Administration, Data Science, or a related field; master's degree preferred.
- Minimum of 5 years of experience in CRM, marketing, or a related field. Previous leadership role a plus.
- Proven record of developing and executing successful CRM strategies in the gaming or hospitality industry.
- Strong analytical skills with experience in data analysis, segmentation, and predictive modelling.
- Proficiency in CRM software and data analytics tools.
- Excellent leadership, communication, and interpersonal skills.
- Ability to think strategically and translate insights into actionable plans.
- Knowledge of data privacy regulations and compliance requirements.