Head of Acquisition
- دبي
- دائم
- دوام كامل
- Develop and implement a comprehensive brand strategy aligned with business goals, market positioning, and target audience expectations.
- Define and evolve the brand's identity, tone of voice, and value proposition in the crypto casino space.
- Ensure consistent brand messaging across all digital and offline channels.
- Oversee the creation and maintenance of the brand's visual identity
- Collaborate with design and content teams to produce engaging, on-brand creative assets for campaigns, website, social media, and affiliates.
- Conduct market research to understand player behaviour, preferences, and crypto adoption trends.
- Monitor competitor branding strategies in both crypto and traditional iGaming markets.
- Work closely with marketing, product, UX/UI, and development teams to ensure brand consistency across customer journeys.
- Align branding efforts with SEO, CRM, acquisition, and retention strategies.
- Lead the development and execution of brand awareness campaigns across multiple channels (e.g., digital, social, influencer, affiliate, PR).
- Manage internal and external communication strategies, including press releases and brand partnerships.
- Shape how the brand is perceived in influencer-led channels (e.g., YouTube, Twitch, Twitter/X).
- Support community engagement and branding efforts in Discord, Telegram, and crypto-native forums.
- Use analytics tools to measure brand awareness, perception, and campaign effectiveness.
- Optimise branding strategies based on performance data and user feedback.
- Build and lead a high-performing branding team (designers, strategists, copywriters).
- Mentor team members and promote professional development aligned with company goals.