Digital Marketing Executive

• Manage the P&L for multiple QSR brands and lead consumer research initiatives, including RPI benchmarking and brand immersions
• Drive high-impact marketing campaigns on platforms like Talabat, Noon Foods, Careem, and Deliveroo to enhance brand recall
• Develop and launch bundling strategies (combos, upsell add-ons) that improve AOV and Contribution Margin YoY
• Design and implement funnel improvement strategies to increase overall conversion and ROI through targeted digital investments

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