Social Media Lead - Manager
- دبي
- دائم
- دوام كامل
- Own and drive the firm’s social media strategy across platforms (LinkedIn, X/Twitter, YouTube, and others) to elevate brand presence, engage target audiences, and support business objectives.
- Develop and execute high-impact, insight-led content calendars and campaigns that reflect our brand voice and resonate with professional audiences across diverse markets.
- Bring creativity to the forefront — ideating bold concepts, formats, and real-time content that break through noise while staying on brand.
- Stay ahead of platform trends, algorithm updates, and engagement techniques, proactively evolving our strategy and advising senior stakeholders on best practices.
- Work cross-functionally with marketing, design, video, and business teams to produce visually compelling, story-rich content tailored to each channel.
- Support firm events and sponsorships by capturing live content and coverage assets for social platforms
- Administer and promote internal employee advocacy social media platforms.
- Set KPIs, track performance metrics, and produce regular reports with data-driven insights and recommendations for optimisation.
- Deliver monthly social media performance dashboards and reports including engagement metrics, platform insights, and actionable recommendations for improvement
- Manage external agencies and content creators when needed, ensuring high-quality and timely delivery.
- Monitor conversations, trends, and issues in the social space that may impact brand perception or provide opportunities for engagement.
- Plan and deliver internal social media training sessions, senior stakeholders enablement sessions, and team workshops.
- Guide internal teams on social media tone, employee advocacy, and leadership visibility on social channels.
- Lead or support junior team members by assigning tasks, reviewing output, mentoring on brand tone, and helping manage deadlines under pressure
- Serve as the subject matter expert on all things social media — from strategic positioning to crisis management protocols.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 8+ years of proven experience in developing and managing social media strategy for a brand, preferably in B2B, professional services, or a highly visible organisation.
- Exceptional understanding of social media platforms, algorithms, and audience behaviour across LinkedIn, X/Twitter, YouTube, and emerging channels.
- Strong creative instincts — able to translate complex topics into engaging, scroll-stopping content.
- Skilled in social media tools such as Sprinklr, Hootsuite, Meltwater, Hailo or native platform analytics.
- Excellent writing, editing, and visual storytelling skills.
- Strategic thinker with the ability to connect social media activity to broader marketing and business goals.
- Arabic language skills are a must.
- Experience managing paid social campaigns and audience targeting.
- Familiarity with design and video editing tools (Canva, Adobe, etc.).
- Experience in reputation management or handling sensitive social media issues.