Manager, Internal Comms & Employer Branding
- دبي
- دائم
- دوام كامل
- Develop and implement a comprehensive internal communications plan aligned with corporate priorities and cultural values.
- Ensure clear, consistent, and transparent messaging from leadership to employees.
- Manage internal communication channels (intranet, newsletters, internal social platforms, digital signage, all-hands events).
- Partner with executives and department heads to shape communications that inspire and inform employees.
- Define and promote the company’s Employer Value Proposition (EVP) across all recruitment and engagement channels.
- Collaborate with HR and Talent Acquisition to create employer branding campaigns for social media, career websites, job boards, and events.
- Build brand presence on professional platforms (e.g., LinkedIn, Glassdoor) to attract high-quality candidates.
- Support campus recruitment, graduate programs, and employee advocacy initiatives.
- Plan and execute employee engagement activities that reinforce company culture.
- Coordinate storytelling initiatives that highlight employee achievements, success stories, and CSR activities.
- Support diversity, equity, inclusion, and wellbeing campaigns to strengthen employee connection to the brand.
- Define and track internal comms and employer branding KPIs, including:
- Employee engagement scores (e.g., survey results, participation rates).
- Internal content reach, readership, and interaction metrics.
- Talent acquisition metrics (quality of hire, application volume, offer acceptance rate).
- Employer brand reach (social media impressions, career site traffic).
- Produce monthly and quarterly dashboards to assess campaign ROI and impact.
- Use insights to refine communication strategies and improve employer brand positioning.
- Produce high-quality written, visual, and video content tailored for employees and potential candidates.
- Manage tone of voice guidelines for internal and employer branding content.
- Ensure consistent messaging across HR, marketing, and corporate communications channels.
- Gather information and advice to management and staff on legal and regulatory matters, including changes in laws and regulations that may impact the bank's operations.
- Develop and maintain knowledge of bank operations procedures and regulations to hold higher responsibilities and support staff training and development in policies and procedures.
- Interpret and evaluate out of policy court cases letters and report findings to management.
- Bachelor’s degree in Communications, HR, Marketing, or related field (Master’s degree preferred).
- 8–10+ years of experience in internal communications, employer branding, corporate communications, or HR marketing, with at least 3–5 years in a leadership role.
- Proven success in driving employee engagement and employer brand campaigns.
- Experience working in fast-paced, multi-national environments.
- Strong writing, storytelling, and content creation skills.
- Proficiency in internal communication tools (e.g., Microsoft Teams, SharePoint, Yammer) and employer branding platforms.
- Internal Communications Strategy – designing and executing company-wide comms plans.
- Employer Branding Expertise – crafting and promoting EVP in competitive talent markets.
- Analytics & ROI Tracking – interpreting engagement metrics and optimizing campaigns.
- Content Creation – ability to produce compelling multimedia content.
- Event Management – organizing impactful employee and talent engagement events.
- Influencing Skills – able to engage leaders and employees at all levels.
- Creativity & Storytelling – building authentic narratives that resonate internally and externally.
- Collaboration & Cross-Functional Leadership – works effectively with HR, marketing, and leadership teams.
- Cultural Awareness – ensuring messaging resonates across diverse, global teams.
- Adaptability – thriving in evolving business and talent market conditions.