Marketing Manager - Brand Strategy and Campaigns - Dubai, UAE

AlFuttaim

دبي
25,000-18,000 درهم شهرياً
دائم
دوام كامل

قبل 27 يوم

Marketing Manager - Brand Strategy and Campaigns - Dubai, UAEPosition Overview
Al-Futtaim Group is seeking an experienced Marketing Manager to lead brand strategy and campaign execution for the Blue brand in Dubai. This senior-level role is responsible for driving brand positioning, customer engagement, and market leadership through innovative marketing strategies, integrated communications, and exceptional customer experience. The role involves cross-market collaboration, agency management, and team leadership to ensure alignment with long-term brand goals and measurable KPIs.Employment Overview
Job Location: Dubai, UAE
Industry: Marketing / PR / Advertising
Function: Marketing / PR / Advertising
Job Type: Full-time
Salary: 18000-25000 monthly (Market estimated)
Gender: Any
Candidate Nationality: AnyCore Responsibilities

Develop and implement a comprehensive regional marketing roadmap for the Blue brand
Launch corporate and tactical campaigns to increase awareness, relevance, and customer loyalty
Analyze consumer behavior, market trends, and competitor positioning to guide marketing actions
Manage and collaborate with external agencies to deliver integrated communication strategies
Align campaigns with digital, performance, and brand marketing teams to maximize effectiveness
Oversee execution across multiple platforms and ensure regional localization where required
Support customer experience initiatives across all brand touchpoints including in-store POS
Build and lead a lean, high-performing marketing team with a focus on continuous development
Ensure KPIs and ROI frameworks are in place to track and optimize campaign performance
Uphold Al-Futtaim\'s values and ensure compliance with all marketing SOPs and brand guidelines

Ideal Candidate Profile

Bachelor's degree in Marketing, Business Administration, or Communications
10 to 15 years of experience in marketing and communications, ideally in multi-market roles
Prior experience in advertising agencies or working with cross-functional external partners
Proven leadership in developing customer-centric marketing strategies with tangible outcomes
Strong ability to influence senior stakeholders and present business cases clearly
Exceptional understanding of brand positioning, campaign attribution, and performance metrics
Excellent interpersonal, communication, and organizational skills

Life at Al-Futtaim
Join one of the most trusted names in the region and lead innovative marketing transformation for a future-focused brand. This is a chance to elevate your career by driving large-scale campaigns, shaping consumer perception, and delivering long-term brand growth within a supportive and high-performance environment.About the Company
Al-Futtaim Group is a leading private business group headquartered in Dubai with operations in over 20 countries. From automotive to retail, real estate to finance and healthcare, the group partners with world-class brands to shape meaningful customer experiences and sustainable growth across the Middle East, Asia, and Africa. The Blue brand represents its commitment to loyalty, personalization, and customer engagement in a digital-first world.Job Title Marketing Manager - Brand Strategy and Campaigns - Dubai, UAE
Job Description Marketing Manager - Brand Strategy and Campaigns - Dubai, UAEPosition Overview
Al-Futtaim Group is seeking an experienced Marketing Manager to lead brand strategy and campaign execution for the Blue brand in Dubai. This senior-level role is responsible for driving brand positioning, customer engagement, and market leadership through innovative marketing strategies, integrated communications, and exceptional customer experience. The role involves cross-market collaboration, agency management, and team leadership to ensure alignment with long-term brand goals and measurable KPIs.Employment Overview
Job Location: Dubai, UAE
Industry: Marketing / PR / Advertising
Function: Marketing / PR / Advertising
Job Type: Full-time
Salary: 18000-25000 monthly (Market estimated)
Gender: Any
Candidate Nationality: AnyCore Responsibilities

Develop and implement a comprehensive regional marketing roadmap for the Blue brand
Launch corporate and tactical campaigns to increase awareness, relevance, and customer loyalty
Analyze consumer behavior, market trends, and competitor positioning to guide marketing actions
Manage and collaborate with external agencies to deliver integrated communication strategies
Align campaigns with digital, performance, and brand marketing teams to maximize effectiveness
Oversee execution across multiple platforms and ensure regional localization where required
Support customer experience initiatives across all brand touchpoints including in-store POS
Build and lead a lean, high-performing marketing team with a focus on continuous development
Ensure KPIs and ROI frameworks are in place to track and optimize campaign performance
Uphold Al-Futtaim\'s values and ensure compliance with all marketing SOPs and brand guidelines

Ideal Candidate Profile

Bachelor's degree in Marketing, Business Administration, or Communications
10 to 15 years of experience in marketing and communications, ideally in multi-market roles
Prior experience in advertising agencies or working with cross-functional external partners
Proven leadership in developing customer-centric marketing strategies with tangible outcomes
Strong ability to influence senior stakeholders and present business cases clearly
Exceptional understanding of brand positioning, campaign attribution, and performance metrics
Excellent interpersonal, communication, and organizational skills

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