Digital Marketing Executive

• Assist in the formulation of strategies to build a lasting digital connection with online customers
• Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness & target customer interactivity
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, google AdWords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g., Google Analytics, Web trends etc.)
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

• BSc/BA in Marketing or relevant field
• 3-5 Years of Experience and knowledge of B2C marketplace
• Electronics/Apparels/Home Furnishing category
• Management, marketing and sales principles

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