Senior Manager - Product

Apparel Group

  • دبي
  • دائم
  • دوام كامل
  • قبل 1 شهر
Job Category: ICTDegree Level: Bachelor's DegreeJob Description:About the Company6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brandssuch as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer's, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi's, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC's first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & ofline shopping with online browsing & smart fitting rooms.Role Overview:As a Senior Product Manager - Marketing & Pre-Order Funnel, you will own and optimize the customer journey from landing to conversion. This includes marketing tech integrations, landing pages, campaign-driven funnels, product drops, and pre-order experience related feature development. You'll work cross-functionally with product design, marketing, AI/data science team, engineering, and data teams to build impactful experiences that drive traffic, engagement, and conversion before cart.Key Responsibilities:
  • Own the marketing & pre-order funnel roadmap: Define and prioritize features and experiments to drive traffic and pre-order conversions.
  • Partner closely with growth marketing on campaign integrations, personalized landing pages, A/B tests, referral features.
  • Drive product discovery by deeply understanding customer behavior, using insights from analytics, heatmaps, surveys, and qualitative feedback.
  • Develop pre-order and drop experiences
  • Collaborate with engineering and design to define requirements, wireframes, user stories, and timelines.
  • Work with data science/analytics to build and maintain dashboards, track KPIs (CTR, CVR, CAC, LTV), and iterate based on performance.
  • Evaluate and implement martech tools: email/SMS integration, attribution modeling, and product recommendation systems.
  • Partner with CRM and performance marketing teams to improve the top-of-funnel effectiveness and increase ROI on paid and organic efforts.
  • Champion SEO/SEM, social commerce, and content-driven landing page strategies with measurable outcomes.
  • Own experiments and hypothesis-driven development across the pre-order and marketing journey.
Qualifications:
  • 4+ years of product management experience, ideally in consumer tech, fashion, or e-commerce.
  • Strong understanding of growth funnels, conversion optimization, and performance marketing levers.
  • Experience with tools like Segment, Amplitude, Braze, Google Analytics, Mixpanel, VWO/Optimizely.
  • Familiarity with pre-order, drops, loyalty, waitlist, and limited-edition sales models.
  • Ability to work with cross-functional stakeholders and communicate vision clearly.
  • Comfort working in fast-paced, data-driven environments with agile teams.
  • Bonus: Experience with Magento, headless commerce, or marketplace models.
KPIs You'll Influence:
  • Landing page conversion rate
  • Pre-order conversion rate
  • Bounce rate & time-on-site
  • Marketing ROI
  • Lead to purchase journey time
Benefits:
  • Full-time role
  • Company employee discounts across all brands
  • Medical & health insurance
  • Collaborative work environment
  • Good vibes work culture.

Apparel Group