
Brand Manager - Asian Beauty
- دبي
- دائم
- دوام كامل
- Go-to-Market strategy: Develop localized, data-backed strategies per brand, aligned with competitive local market dynamics and global brand guidelines
- Commercial planning: Build and negotiate new business plans, annual commercial terms combined with A&P budget allocations jointly with local teams, key retailers, and brand principals
- Sales performance: Define and deliver annual sales targets and budgets. Drive sell-in/sell-out performance with clear metrics. Set monthly targets per market and track weekly updates
- Operational excellence: Monitor and direct daily operations to ensure alignment with sales, margin, and activity goals. Act quickly on performance deviations with corrective actions
- Success analysis: Monitor commercial KPIs and analyze performance (sales trends, consumer behavior, shopper insights, store traffic, etc.). Prepare reports with sharp insights and actionable plans
- Marketing execution: Recommend the right marketing mix, coordinate product launches and BTL campaigns, ensuring in-store activations are on track and align with brand owner guidelines.
- 6-8 years of experience in beauty, ideally with exposure to Asian brands
- Successful track record in scaling brands across multi-channel retail environments including marketplace in the GCC
- Very strong commercial acumen
- Deep understanding of retail dynamics, especially within K-beauty / J-beauty / C-beauty
- Excellent negotiation, communication and relationship-building abilities
- Agile, data-driven, and capable of thriving in a dynamic environment
- Entrepreneurial and self-starter mindset
- Fluency in Korean, Japanese, or Mandarin is a strong plus.