Performance Marketing Executive (IMEA)

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دوام كامل

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Job Profile:Vista is the first and only global aviation company. Over the past two decades, we have invented asset-right flying solutions by giving clients access to a global fleet while paying only for the hours they need. International in every sense with an established presence in the world’s most dynamic and connected cities: 187 countries flown to, A Global Members fleet plus 2,100+ alliance jets, 6 operation hubs and over 20 offices worldwide.The Performance Marketing Executive (IMEA) will be responsible for overseeing performance marketing activities across the territories of the Middle East, India, and Africa. Additionally, will provide support to the Marketing Manager for social media and digital advertising initiatives in the Asia market. The Role is responsible for taking business, campaign and channel insights and using them to devise a regional strategy for engaging, converting and retention The ideal candidate will have at least 2 years of experience in performance marketing, with a strong understanding of the digital landscape and proven track record in delivering successful campaigns.Based in our Dubai office within the VistaJet Marketing team. We are looking for an individual who enjoys collaborating between departments and making data led decisions all whilst creating a best-in-class CRM experience.Responsible for partnering with the Vista regional leadership to develop and optimize the SEO, Paid Media, Email and Social strategy to deliver the ambitious growth plans for the regions. Developing and managing regional campaigns, ensuring these are managed, tracked, and optimized to meet lead generation quality. You will be the point of contact for localised agencies and manage timelines for deliverables of media campaigns, budget forecasting, reporting key performance metrics, and surfacing potential issues as consistent elevation of campaign performance and activities. With strong communication skills, a team player with a collaborative approach to problem solving.We are a diverse team, and we are proud of our culture that welcomes every individual. In our international team you will find talented and passionate technologists, with a humble, collaborative, and positive attitude.Candidates must be based in the UAE, and the role can be worked on a hybrid remote basis (4 days in, 1 out). Your Responsibilities:

Develop and execute performance marketing strategies and campaigns for the Middle East, India, and Africa territories.
Monitor and optimize performance marketing campaigns to achieve key objectives, such as lead generation, customer acquisition, and sales revenue.
Collaborate with cross-functional teams, including Creative, Sales, and product teams, to ensure alignment to drive results.
Stay updated on industry trends, market dynamics, and emerging technologies to identify new growth opportunities.
Conduct market research and competitor analysis to inform and enhance performance marketing strategies.
Conduct keyword research and analysis to identify relevant search terms and optimize ad targeting.
Develop media strategies based on thorough data analysis, consumer insights, market updates, identification of business challenges, competitive landscape analysis, media selection, cost-efficiency optimization, timing, and investment planning.
Track, analyse, and report on campaign performance across territories using relevant metrics and KPIs.
Manage relationships with external vendors and agencies to ensure efficient execution of campaigns.
Additional support alongside of local Marketing Director in designing and implementing social media and digital advertising campaigns for the Asia market.
Collaborating with the Sales team to tailor brand communication to prospects and clients in your designated region.
Analyse past campaigns, key moments to recognise the performance and devise and expand on this, clearly defining how to build on the results for the next iteration
Produce regular reporting and analysis of campaign activities and insights

Required Skills, Qualifications, and Experience:

2+ years’ experience in a similar role in a commercial marketing environment
Strong communication skills and being able to work as part of a small team
In-platform expertise with relevant performance marketing platforms and attribution tools e.g. Salesforce, Adobe Campaign, Dynamics, Google Analytics, Google Marketing Suite, Campaign Monitor, Litmus or similar
Creativity, enthusiasm and a genuine love for data
Experience with A/B testing, messaging, and post-campaign analysis
Analytics & Insights Demographic profiling, personas, segmentation
Attention to detail
Strong Microsoft Office skills
Fluent in English and Arabic, with proficient communication skills
Ability to work independently and as part of a collaborative team

Vista Global

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