Marketing Manager - Dubai
- دبي
- دائم
- دوام كامل
- Assess the market to identify and implement opportunities that maximize brand strength and sales volume.
- Ensure activities and events build brand equity and reinforce positioning in both customer and consumer mindsets.
- Conduct market research, competitive analysis, and marketing audits to evaluate program effectiveness.
- Develop structured brand plans and communicate them effectively, including budget allocation.
- Tactical Activities
- Monitor and analyze brand performance across channels; identify growth opportunities and design trade programs.
- Develop and deliver initiatives targeting market growth.
- Partner with sales teams to review performance, address volume variations, and meet growth targets.
- Brand Agenda Development
- Create and implement annual and quarterly brand plans
- Set operational targets for distribution, visibility, and volume growth.
- Proactively explore new opportunities for marketing and consumer activities.
- Trade Marketing & A&P Management
- Execute events, sponsorships, and activations within approved budgets.
- Manage brand marketing spend to ensure maximum value and alignment with brand objectives.
- Develop and oversee production of POS materials and marketing collateral.
- Coordinate with agencies to deliver impactful campaigns
- Trade Support & POS Management
- Develop signage and POS materials aligned with customer requirements and brand positioning.
- Ensure effective in-market utilization of POS assets through collaboration with the sales team
- Reporting & Meetings
- Lead and present planned activity programs during monthly sales meetings.
- Prepare and deliver monthly performance reports for brand stakeholders
- Relationship Management
- Maintain strong relationships with brand partners and act as an internal advocate.
- Adapt global brand strategies to fit local market needs.
- Represent the company at trade and sponsored events.
- Provide brand training to trade partners to increase sales and awareness.
- Reports to: Group Category Manager / Senior Marketing Manager
- Works closely with: Sales teams, retail managers, brand owners, agencies, and on-trade customers
- Development and execution of clear brand plans across channels.
- Growth in sales turnover, volume, and market share.
- Increased visibility and equity of key brands.
- Effective promotional activities and maximized ROI.
- High levels of customer satisfaction.
- Degree or professional training in Marketing, Business, or related field.
- Experience:
- Minimum of 4 years in core marketing roles within FMCG, preferably in Beer or alcoholic beverages.
- Strong track record in brand building, trade marketing, and consumer engagement.
- Skills:
- Strong commercial and analytical abilities.
- Excellent communication and cross-cultural engagement skills.
- Ability to convert brand plans into actionable trade marketing programs.
- Meticulous planner with attention to detail while maintaining a strategic outlook.
- Performance-based annual bonus.
- Private medical insurance (self, spouse, up to 3 children).
- Annual economy flight tickets (self, spouse, up to 3 children).
- Education assistance for children.
- 25 working days annual leave.
- End-of-service gratuity.
- Laptop and smartphone provided.
- Medical insurance
- Performance bonus