Performance Marketing Manager | UAEN | Retail
- دبي
- دائم
- دوام كامل
- Oversee daily account health, optimisation, and quality control across multiple platforms (Google, Meta, TikTok, Affiliates, etc.).
- Execute and monitor bid strategies, targeting, creative testing, and budget pacing.
- Conduct in-depth brand-level campaign analysis to identify opportunities for growth and efficiency.
- Implement and maintain feed optimisations.
- Collaborate with brand marketing teams on awareness and performance media plans.
- Review and approve media plans, ensuring alignment with revenue and ROAS targets.
- Develop strategies for new account launches and market expansions.
- Lead deep-dive brand performance analyses to inform strategic decision-making.
- Lead weekly and monthly meetings with agencies and internal stakeholders.
- Work closely with brand marketing teams to align on calendars, promotions, and campaign priorities.
- Coordinate with cross-functional teams on key projects, platform updates, and marketing initiatives.
- Review and share weekly performance reports, highlighting key trends and actionable insights.
- Deliver monthly reports with comprehensive analysis of KPIs, performance drivers, and recommendations.
- Maintain and update cost trackers, target sheets, and other financial alignment tools.
- Provide guidance and mentorship to internal team members on optimisation techniques and strategic planning.
- Standardise and improve workflows for campaign execution, reporting, and optimisation.
- Ensure best practices are followed for campaign structure, naming conventions, and tracking setups.
- Minimum 5 years of experience in a performance marketing role, preferably Retail.
- Proven track record of developing and implementing successful performance marketing strategies
- Strong understanding of business analytics and data-driven approach to decision making with a strong analytical mind.
- Excellent communication, collaboration, and interpersonal skills.
- Ability to manage multiple projects simultaneously and prioritize effectively.