Digital Marketing Specialist

• Implement the comprehensive and creative digital marketing strategies that includes SEO, performance marketing, applications, website, and other digital channels.
• Align marketing efforts with overall marketing and business objectives.
• Implement SEO strategies to improve the website's visibility and ranking in search engine results. This includes keyword research, on-page optimization, meta tags, image optimization, and link building to increase organic traffic.
• Develop a content marketing strategy that includes blog posts, articles, videos, infographics, and other multimedia content.
• Regularly monitor, analyze, and suggest recommendations when and if required for a more efficient and updated approach for the overall strategy.
• Conduct keyword research, create compelling content, and manage online advertising campaigns for maximum ROI on various platforms such as Google Ads, social media ads, display networks, etc.
• Regularly monitor ad performance, optimize targeting, and budget allocation to maximize ROI.
• Analyze the performance of all digital ads to ensure they are well-optimized and we stay ahead of the competition to achieve maximum results.
• Ensure to optimize ads accordingly to lower overall costs such as CPL (Cost-Per-Lead)
• Utilize tools like Google Analytics and other analytics platforms to analyze website traffic, user behavior, and campaign performance.
• Prepare and submit regular reports with actionable insights and make data-driven recommendations to optimize digital marketing efforts.

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