Translate brand strategy into plans, activities and actions.
Analyse market data to ensure that we have eyes-on the macros and trends that could affect the brand performance.
Analyse and report the brand’s KPIs on daily / weekly / monthly / quarterly and annual basis to be able to highlight areas of strengths to capitalize on, and areas of improvements to act accordingly.
Manage the required research projects to ensure questions and black boxes are answered in a clear and conclusive manner.
Manage the creative platforms for the brand, lead the 3rd party creative teams to ensure communication fronts are in line with the brand strategy.
Manage Media agencies from A to Z to ensure spending is optimized and media objectives are achieved.
Manage the brand’s financial KPIs to ensure the P&L objectives are always met.
Liaison internal departments (sales, finance, & supply chain) and lead on any brand related cross functional project.
Conduct continuous market visits for a fresh and live experience on the brand’s on-ground performance.
Qualifications, Experience, & Skills
Education: Bachelor’s Degree in a relevant field.
Language: English mandatory
Skills: Communication Skills.
Related Functions: Research, Media, Advertising, & Trade Marketing.
