Digital Marketing Manager
- دبي
- دائم
- دوام كامل
- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies and the opportunity to earn qualifications while you work
- Opportunity to develop your talent and grow within your property and across the world
- Develop and implement the hotel's annual digital marketing strategy and budget, covering all relevant channels.
- Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy.
- Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.
- Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.
- Monitor and report on performance across digital channels, analyzing key KPIs and ROI to inform decision-making.
- Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.
- Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.
- Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.
- Support awareness and engagement of Accor's loyalty program (ALL - Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.
- Ensure optimal visibility, content accuracy, and conversion performance across OTA platforms.
- Manage and enhance the hotel's online reputation across review sites and social platforms.
- Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel's comp set.
- Identify digital trends and insights, adapting strategies to improve performance and customer engagement.
- Build and maintain strong partnerships with digital agencies and external vendors.
- Stay up to date with emerging digital technologies and recommend their adoption where appropriate.
- Minimum 5 years of experience in digital marketing/e-commerce, preferably within the hospitality or retail sectors.
- Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
- Fluent in English (written and spoken); additional language(s) a plus.
- Strong expertise in digital marketing strategies, tools, analytics, and platforms.
- Proficiency in content marketing, CRM, paid advertising, and social media management.
- Excellent communication, presentation, and relationship-building skills.
- Data-driven, analytical mindset with a passion for innovation and continuous improvement.
- Energetic, proactive, and results-oriented with the ability to work independently and cross-functionally.