Sales Lead - Professional Beauty
- دبي
- دائم
- دوام كامل
Level: Head of Function
Reporting to: Managing Director / CEO
Location: Dubai, UAERole Purpose:The Sales Lead is responsible for shaping and driving the commercial strategy across the UAE and wider GCC, with a focus on the professional beauty sector (e.g., direct-to-salon, distributors, eCommerce B2B). This role combines sales leadership, route-to-market optimization, and business development, while nurturing the strong client relationships that define the company's reputation. The Sales Lead will play a key role in accelerating growth, deepening market reach, and ensuring a high-performing, client-focused sales culturealigned with values of excellence, innovation, and accountability.Key Responsibilities:1. Commercial Strategy & Business Growth
- Define and implement the sales strategy across all brands and territories.
- Develop a route-to-market model, ensuring maximum market penetration, efficiency, and client service.
- Identify and activate whitespace opportunities in high-potential segments (salons, spas, chains, premium outlets).
- Set and monitor commercial targets by brand, channel, and geography to ensure alignment with company growth goals.
- Collaborate with the marketing and education teams to deliver aligned go-to-market strategies that drive sell-in and sell-out.
- Ensure sales plans are responsive to market shifts and competitor activity.
- Build, lead, and empower a high-performing, target-driven sales team.
- Instill a performance-oriented culture with clear KPIs, ownership, and coaching.
- Implement structured sales planning, client segmentation, and territory management.
- Regularly assess team performance and provide individualized coaching and development plans.
- Develop talent pipelines and succession plans within the team.
- Set clear expectations around new client acquisition, revenue expansion, and account activation.
- Maintain strategic relationships with key clients and chains, ensuring long-term loyalty and growth.
- Oversee key client proposals, negotiations, and pricing strategies within approved commercial guidelines.
- Ensure high-quality client engagement and support through close collaboration with Customer Service, Education, and Marketing.
- Foster a service-first mindset across the team to uphold the company's reputation for excellence and partnership.
- Introduce structured onboarding for new accounts.
- Monitor and analyze sales performance data, pipeline health, and customer trends to drive proactive actions.
- Own monthly, quarterly, and annual forecasting with Finance and Supply Chain.
- Align closely with cross-functional teams (Education, Marketing, Export) to ensure smooth execution and brand consistency.
- Ensure sales timelines, client launches, and trade activities are coordinated with brand and operational planning.
- Uphold high ethical standards and reinforce company values across the commercial team.
- Leverage CRM tools to monitor performance and client engagement.
- Bachelor's degree in business, management, or a related field (MBA preferred).
- 10+ years of sales leadership experience, ideally within professional beauty, FMCG, or similar B2B distribution.
- Experience managing sales operations or distributors across the GCC is a plus.
- Strong understanding of the salon/spa market in the GCC region.
- Proven track record in new business development, team performance management, and route-to-market strategies.
- Strategic thinker with strong commercial instincts.
- High ownership, structured and goal-driven.
- Able to energize and empower sales teams while driving accountability.
- Excellent stakeholder engagement with cross-functional teams & external partners.
- Analytical and data-literate with strong communication skills.
- Embodies the company's values:
- Excellence: Striving to exceed expectations.
- Innovation: Driving creativity and progress.
- Diversity: Championing inclusivity and belonging.
- Ethical: Acting with integrity and transparency.
- Accountability: Owning outcomes and leading by example.
- Loyalty: Demonstrating commitment to the business and the team.