Senior Global Lifecycle Marketing Specialist

أبو ظبي دبي
دائم
دوام كامل

قبل 1 شهر

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.We are seeking a highly experienced Lifecycle Marketing individual to manage and collaborate with teams and oversee regional lifecycle marketing campaigns. The right candidate will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to regional team members while reporting to the global team.Responsibilities

Directly own the regional lifecycle marketing strategies in collaboration with the local and global teams by bringing and executing new ideas and solutions to increase activation and retention
Have a strong understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
Good understanding of other channels such as acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
Utilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental results
Collaborate with regional teams, data, design, content, and other marketing verticals to launch and scale successful campaigns
Implement data-driven optimization based on insights from internal data and external market conditions

Requirements

Proven experience in stakeholder management, collaboration, and the development of successful global and regional lifecycle marketing campaigns
At least 8 years of experience in lifecycle marketing/ strategy, preferably in an online industry and in a global remote company
Multichannel marketing expertise, with a focus on product-led growth marketingIn-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
Knowledge and experiences in using marketing automation platforms/ tools
Exceptional logical thinking and data-driven decision-making abilities
Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages are an advantage.
Able to work remotely and efficiently with global teams

Why Binance

Shape the future with the world's leading blockchain ecosystem

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle unique, fast-paced projects with autonomy in an innovative environment

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our .

Binance

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