Programmatic TechOps Specialist
W Group Holding
- دبي
- دائم
- دوام كامل
- Oversee programmatic DOOH campaign operations, ensuring accurate deal ID setup, validation, and activation across SSPs and DSPs.
- Experience with third party vendors integration.
- Manage the trafficking and configuration of programmatic campaigns, including creative assignment, targeting parameters, and scheduling.
- Collaborate with internal teams and external partners to integrate programmatic demand sources and enable scalable monetization strategies.
- Troubleshoot delivery issues such as low win rates, no bids, or incorrect targeting—providing timely resolution or escalation as needed.
- Monitor campaign performance in real time, ensuring pacing, budget utilization, and KPI achievement.
- Generate accurate reporting on programmatic campaign delivery.
- Liaise with analytics, creative, and sales teams to align programmatic operations with business objectives and client expectations.
- Provide actionable data and insights to support sales initiatives and inform strategic decisions for the management team.
- Contribute to inventory yield optimization and maximize programmatic revenue through continuous monitoring and improvement of monetization strategies.
- A Bachelor’s or Master’s degree in Computer Science, Engineering, or a related technical field is required.
- Equivalent hands-on experience with proven technical expertise may also be considered.
- Strong understanding of programmatic advertising, including PMP, PG, and Open Market deal types.
- Hands-on experience with DOOH SSPs and DSPs (e.g., Broadsign Reach, Hivestack, Vistar, Displayce).
- Familiarity with content management systems and digital signage platforms.
- Solid foundational knowledge of web technologies, including HTML, JavaScript, and JSON, to facilitate troubleshooting and technical integrations.
- Analytical mindset; comfortable interpreting delivery data and optimizing based on insights.
- Advanced proficiency in Microsoft Excel, with the ability to build and analyze pivot tables to extract actionable insights and support decision-making
- Solid troubleshooting skills related to ad serving, delivery, and targeting mismatches.
- Ability to manage multiple programmatic campaigns with competing priorities.
- Clear communication skills and experience working with cross-functional teams.
- Accuracy in deal ID setup and campaign trafficking.
- Resolution of programmatic issues within SLA (<2 hours first response, <24 hours resolution).
- Weekly and monthly programmatic performance reports with optimization recommendations.
- Maintain optimal campaign pacing and ensure smooth delivery across all live campaigns.
- Identify underperforming deals and implement real-time fixes or enhancements.