Web Content & SEO Specialist

ManpowerGroup

  • دبي
  • دائم
  • دوام كامل
  • قبل 13 يوم
Web Content & SEO SpecialistWe’re looking for a motivated and detail-focused Web Content & SEO Specialist to help manage website content and support SEO efforts across our digital platforms in different markets. This role helps ensure our websites offer a smooth user experience, follow global brand guidelines, and support our digital marketing efforts.Key ResponsibilitiesWebsite Content Management & Development
  • Lead the maintenance and enhancement of website content across various country-specific platforms.
  • Ensure always-on content is accurate, engaging, and aligned with campaign goals and global brand guidelines.
  • Analyze user behavior within the checkout funnel and optimize content to reduce drop-offs and improve conversions.
  • Collaborate with brand and creative teams to develop compelling digital assets that support marketing initiatives.
  • Manage end-to-end website projects, ensuring timely delivery and adherence to quality standards.
  • Partner with IT and external developers to implement new features and resolve technical issues.
Search Engine Optimization (SEO)
  • Drive organic traffic growth by implementing keyword strategies and SEO best practices.
  • Develop and execute SEO roadmaps to enhance search engine visibility.
  • Monitor SEO performance and adapt strategies based on analytics and evolving industry trends.
Performance Analysis & Reporting
  • Track and improve key website metrics through technical enhancements and content optimization.
  • Monitor KPIs such as traffic, conversion rates, CTR, ROAS, and user behavior.
  • Deliver regular performance reports with actionable insights to stakeholders.

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