
Site Merchandiser
- دبي
- دائم
- دوام كامل
- You will manage/create/remove categories and collections on the website
- Manage product recommendation and personalization tools
- Ensure consistency of product SKUs and labels with ERP system
- Align with the Online Brand Strategy plan and assist the dedicated teams on operational actions for acquisition, promotion, retention, communication, etc.
- Liaise with the supply chain team for new launches (in line with all stores)
- Manage the launch of products, including content request from brands and stock request from purchasing team
- Ensure all promotions are active online (including; discount promotions, GWP and PWP by country)
- Utilize sales and customer analytics to decide how products should be displayed online to maximize sales
- Guarantee optimum brand presentation on homepages, landing pages and product description
- Maintain product assortment by best sellers, unsung heroes and new launches to optimize sales
- Filters and main menu navigation update
- Homepage banners and content update to guide customers to our current promotions, newness, product recommendations and best sellers
- Optimize product pages including; product imagery, monitoring reviews, cross-sells/upsell and product page 'special offer' banners
- Optimize the catalogue to increase conversion rates
- Monitor stock levels to avoid out of stock issues during peak season
- Forecast and create stock replenishment for the purchasing team to action
- Analyze and manage the stock levels to reach sell through ratio KPIs
- Own the merchandising calendar - planning with marketing, content, social, email and seek to constantly optimize
- Work with supply chain to ensure products used in marketing campaigns are online in time, share product links and work with content team to manage social media schedule based on arrivals
- Work with CRM to determine email schedule, select relevant product
- Communicate Brand updates and website changes with the team
- Analyze and report on best sellers by week, month, country, categories and Brands
- Draft weekly/monthly reports to update brands on their current market share and on-site performance
- Generate forecasts and topline definition
- Analyze website performance, traffic, conversion and other KPIs across regions and countries
- Monitor google analytics on a daily basis to create actionable recommendations
- Must have strong online merchandising experience - approximately 2-5 years
- Experience with a fashion/beauty eCommerce business
- Strong knowledge and experience of Google Analytics
- Commercial awareness to drive conversion rates onsite
- Strong reporting and forecasting experience
- Self-starter and a quick learner
- Experience with SFCC is preferred