Digital Marketing Specialist
- أبو ظبي
- دائم
- دوام كامل
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Optimize website content and landing pages for search engines.
- Monitor and analyse website traffic using tools like Google Analytics and SEMrush.
- Track SEO performance and adjust strategies for continuous improvement.
- Develop and manage social media campaigns across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Create engaging content tailored to each social media platform.
- Monitor, track, and report on social media performance and adjust tactics accordingly.
- Collaborate with the content team to produce shareable content and videos.
- Optimize social media profiles to enhance visibility and engagement.
- Improve follower growth, engagement rates, and brand awareness.
- Ensure consistency in branding and messaging across all social channels.
- Plan and execute paid ad campaigns (Google Ads, Facebook Ads, Instagram Ads) to drive lead generation and sales.
- Monitor and optimize ad performance to meet KPIs and ROIs.
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Track email performance metrics and optimize content and design for better results.
- Monitor and report on the performance of all digital marketing campaigns.
- Provide insights and recommendations to improve performance and achieve marketing goals.
- Work closely with the design, content, and product teams to ensure cohesive and consistent messaging.
- Stay updated on industry trends and new digital marketing tools or strategies.
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in digital marketing, with a strong focus on SEO, SMM, and SMO.
- Proven experience with digital marketing tools such as Google Analytics, SEMrush, Ahrefs, Moz, and social media management tools.
- Solid understanding of paid advertising platforms (Google Ads, Facebook Ads, etc.).
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent verbal and written communication skills.
- Ability to work independently in a remote environment and manage multiple tasks effectively.