Senior Communications Manager- Thought Leadership | Group Communications | Corporate Services

Al-Futtaim

  • دبي
  • دائم
  • دوام كامل
  • قبل 1 شهر
We are currently seeking a communications professional to join the Group Communications Team in the capacity of Campaign Manager – Thought Leadership.Overview of the RoleWe are seeking a strategic and hands-on Senior Communications Manager to join our Group Corporate Communications team. This role is suited to a senior communications professional with a strong track record of delivering 360° integrated campaigns, managing cross-functional teams, and overseeing budgets. The Senior Comms Manager will play a key role in driving key campaigns and initiatives that elevate our corporate reputation, amplify thought leadership, and support key business priorities.A key component of this role will be building and managing a network of brand ambassadors and community members, providing them with the tools, content, and support needed to authentically and effectively represent the brand and amplify our messaging. The successful candidate will work collaboratively across functions, business units, and markets to deliver campaigns that are data-driven, creatively executed, and focused on measurable results.This role will also oversee the work of project teams (including internal resources and external partners) and be accountable for campaign budgets, timelines, and delivery quality. The Senior Communications Manager will take ownership of content and messaging across core topic pillars — such as sustainability, innovation, digital transformation, and people — which are central to our brand identity and corporate narrative.Key Accountabilities
  • Plan, execute, and manage 360° communications campaigns across internal, digital, social, media, and stakeholder channels
  • Build and active a community of brand ambassadors, including content curation, network engagement, community management, training sessions, and data-driven planning
  • Identify synergies across divisions, functions and teams to align messaging, amplify reach, and maximise the impact of campaign assets
  • Develop creative campaign narratives, messaging frameworks, and storytelling content that reflect the Group’s purpose, values, and strategic priorities
  • Work with creative, media, and production teams to develop compelling visuals and multimedia content
  • Track, analyse, and report on campaign effectiveness using key KPIs and insights to inform future activity
  • Support the Global Head of Thought Leadership with special projects, strategic initiatives, and executive communications as needed
  • Keep abreast of best practices and trends in integrated communications, digital advocacy, and stakeholder engagement
  • Lead cross-functional project teams, providing direction, coordination, and quality control across multiple workstreams
  • Manage campaign budgets, ensuring spend aligns with strategic priorities and delivers measurable value
  • Develop and maintain strategic messaging and communications plans aligned to the Group’s core topic pillars — including sustainability, innovation, digital transformation, and people — which are critical to our brand identity and corporate narrative

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