KEY ACCOUNT SALES EXECUTIVE - ABU DHABI, UAE

• Serve as the main point of contact for a portfolio of key accounts (e.g., hypermarkets, supermarkets, convenience chains) across the UAE.
• Build and maintain strong, long-term partnerships with buyers, category managers, and retail operations teams to drive trust, loyalty, and business growth.
• Conduct regular customer meetings, joint business reviews, and follow-ups to align objectives, resolve issues, and optimize collaboration.
• Track account development plans and follow up on execution with a structured calendar.

• Develop and implement account-specific sales and distribution strategies in alignment with national commercial goals.
• Drive sell-in and sell-out performance to achieve volume, value, and profitability targets across assigned customers.
• Identify volume gaps and propose tactical interventions to bridge shortfalls.
• Conduct detailed analysis of underperforming SKUs, and competitor benchmarks.
• Implement tactical plans to boost underpenetrated SKUs or channels within accounts.
• Monitor product availability, stock rotation, and shelf presence to ensure full distribution of our product range.
• Lead execution of price promotions, new product launches, and seasonal campaigns.

• Negotiate and renew trading agreements, promotional calendars, and commercial terms with buyers.
• Ensure execution of all contractual elements including listing, pricing, rebates, visibility, and activation deliverables.
• Track agreement compliance and proactively address gaps in execution or margin targets.
• Maintain up-to-date records of all agreements, terms, and conditions across accounts.

• Ensure continuous availability and optimal distribution of our Energy products across all store formats within key accounts.
• Coordinate with merchandising teams to ensure in-store visibility, promotional displays, and branded assets (POS, chillers, etc.) meet brand standards.
• Work in close coordination with assigned merchandisers to ensure planogram compliance, timely replenishment, stock rotation, and correct deployment of POS materials in all outlets.
• Monitor in-store execution through regular market visits and coordinate corrective actions where needed.

• Collaborate with the marketing team to plan and execute in-store promotions, brand activations, and visibility campaigns tailored to each account.
• Track promotion ROI and provide feedback to improve effectiveness.
• Ensure all product launches are supported with the right visibility, pricing, and shelf space.
• Identify opportunities for exclusive account-based activations to increase brand equity and shopper engagement.

• Identify and develop new growth opportunities within existing accounts, including new store listings, range expansion, and custom initiatives.
• Prospect and propose new key account partnerships to expand our footprint in Modern Trade.

• Follow up on payment collections and ensure timely clearance of customer invoices in line with agreed credit terms.
• Coordinate closely with finance and customers to follow up on overdue payments and assist in resolving outstanding issues or disputes.

• Monitor market trends, competitive activity, pricing shifts, and customer feedback
• Provide regular performance reports, forecasts, and business insights to management for decision-making
• Track KPIs such as sales volume, distribution reach, availability, shelf share, and promotional performance

• Work cross-functionally with marketing, trade marketing, supply chain & logistics, and finance teams to ensure operational alignment
• Support demand planning and forecast accuracy by providing account-level insights and updates
• Ensure timely follow-up on deliveries, payment cycles, and promotional settlements

• 1-3 years of experience in key account management, preferably in the FMCG or beverage industry
• Proven track record of building customer relationships and delivering commercial results in a key account role
• Strong knowledge of the UAE Modern Trade landscape, including major retailers such as Carrefour, Lulu, Union Coop, etc.
• Energetic, self-motivated, and resilient under pressure.
• Solid negotiation, presentation, and communication skills
• Ability to analyze data, draw insights, and propose commercially viable strategies
• Proficiency in Microsoft Office and familiarity with CRM or sales automation tools
• Valid UAE driving license preferred

Antal International