
Customer Value Agreement Regional Program Manager
- دبي
- دائم
- دوام كامل
Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing prime and back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers.Role Definition
As a Customer Value Agreement Regional Program Manager you will develop, market and support selling of service agreements for Caterpillar generators. You will help drive the 2030 Electric Power vision and achieve yearly business plans by monitoring key performance indicators, analysing market trends and maintaining direct contact with Sales teams to generate recommendations that contribute to both the short-term and long-term initiatives of these plans.Key Responsibilities:
- Lead product development initiatives for Customer Value Agreements (CVAs) tailored to the Africa and Middle East market using the New Services Development (NSD) process. CVA's are Caterpillar's branded service agreement including maintenance, condition monitoring, and extended warranties.
- Design and implement Go-to-Market (GTM) strategies to drive CVA adoption across the region.
- Provide sales support to regional sales representatives and dealer partners, ensuring they are equipped with the tools, training, and messaging needed to effectively sell CVAs.
- Collaborate with marketing, operations, and product support teams to align offerings with customer needs and market dynamics.
- Monitor performance metrics and customer feedback to continuously improve CVA offerings and sales approaches.
- Proven experience in B2B sales or service contract development, preferably in emerging markets.
- Strong understanding of the Africa and Middle East business landscape.
- Demonstrated success in product and GTM strategy execution.
- Excellent communication and stakeholder management skills.
- Fluent in English; additional languages (e.g., Arabic, French) are a plus.
- The role requires up to 25% of travel within the EAME region
- This is an onsite role, 5 days a week